our origins & mission
womeni saw the light of day after our founder rosie got fustrated with
womens fashion outlets on high street.
It had become clear that
the only way to cater to a growing market of modern men
who wanted stylish, timeless but
interesting clothes was
to take matters into his own hands.
And that’s how womeni, as a concept, was created.
At first, we
tested the waters
with a series of pop-up shops,and having found our target market,
we decided to expand and open an
online store.
We here at Shaw want to enable the modern men to dress with confidence.
We are here for those who don’t have a big
budget to spend on
overpriced suits and who might not want to dress up the same was the
rest of the office floor. We
empower individuals who want to go for a
timeless and stylish but still unique way of dressing up fo
both work and
leisure.
We want to break the norms that dictate the mainstream men’s fashion.